I pride myself on having a very eclectic creative background. I've been painting, drawing and crafting since I was old enough to walk, and I have been fortunate to work in a variety of design concentrations during my career.
(Brand strategy and design, design thinking, consumer research/ focus groups, creative direction, art direction, package and structure design, display, video, digital, campaign, editorial, print, interior/ environmental, copywriting, illustration, and hand-lettering).
I earned my BFA from Cal Poly SLO, have 11+ years professional experience, and have been managing creative teams, freelancers, and contract artists for the past 8 years. In that time, I've directed branding and rebranding projects from research and concept to completion, coordinated cross functional teams and agencies, directed numerous photoshoots, and designed for hundreds of consumer brands (from ultra premium and CPG to health and tech). Collaborative environments are "my jam". I love tapping into others' unique experiences to create captivating and relatable design solutions, and I thrive when I can bring my special brand of artistry, attention to detail, and ingenuity to my work.
I'm also passionate about many things outside the office. You can usually find me playing volleyball, cooking and throwing dinner parties, running by the water, at the theater, or at a fundraiser. I still paint and draw, but now you can find my art on products in my store at lucky-pineapple.com. My crafting habit is alive and well, but has evolved into modifying furniture, home DIY, sewing, costume design, and designer cake decoration.
My personal motto... "All you need are the right tools and a good youtube tutorial."